It happened to me on Thursday, when I had a quick look in Travelling Man in Newcastle and I saw a copy of Accent UK's ROBOTS sitting on the shelf. I kind of grew a massive grin and couldn't get rid of it until I walked out of the shop. If I walk into a shop and I see Babble on the shelf, I'll be fucking insufferable.
Of course, I'm now regretting not snapping off some pictures to post here and prove it to the world...